Toonz Media Group, India’s leading animation studio, has launched MyToonz, a dedicated free streaming channel now available on LG Smart TVs throughout India. The FAST channel—built on technology from streaming infrastructure provider Amagi—marks the animation giant’s focused entry into the connected television market, with intentions to grow globally in the coming years. The service will initially target Southeast Asian markets such as Malaysia, Singapore and the Philippines, before expanding to North America, Europe and the Middle East. Leveraging Toonz’s vast catalogue of more than two decades of animation production, MyToonz offers a curated selection of family entertainment including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a significant force in the booming FAST streaming sector.
A New Era for Complimentary Streaming TV
The launch of MyToonz marks a significant shift in how content creators are handling distribution in an ever more fragmented media landscape. As conventional TV watching patterns keep declining, especially among younger audiences, ad-supported streaming platforms at no cost—known as FAST channels—have become a essential option for reaching families and children. Toonz’s decision to pivot towards this model demonstrates wider sector acknowledgement that FAST platforms provide a sustainable pathway for generating revenue from content whilst preserving accessibility. By partnering with LG Electronics, one of the world’s largest television manufacturers, Toonz has obtained premium placement on millions of devices across Indian households, removing barriers to viewership and ensuring its programming reaches audiences without subscription friction.
Viswanath Rao, commenting for Toonz Media Group, emphasised that the channel serves as the company’s key initiative to shifts in how people watch content and the connected television revolution. The collaboration between Amagi, a streaming technology provider preferred by broadcasters and operators worldwide, demonstrates Toonz’s commitment to building infrastructure equipped to handle major broadcasting requirements. For LG India, the introduction of MyToonz enhances its current lineup of ad-supported channels, solidifying the manufacturer’s position as a provider of quality entertainment at no charge to viewers. This collaboration illustrates how established media companies and hardware manufacturers are increasingly working together to build audience share in the FAST ecosystem.
- MyToonz builds on two and a half decades of animation production and expertise
- Service spans globally created properties and India-rooted programming
- Toonz creates more than 10,000 minutes of programming annually in Thiruvananthapuram
- FAST model bypasses subscription barriers whilst enabling advertising-based revenue models
Drawing on 30 Years of Excellence in Animation
MyToonz’s launch is supported by Toonz Media Group’s formidable track record in animated content creation, extending across more than 25 years of creative work at its Thiruvananthapuram base in Kerala. The studio’s extensive output—upwards of 10,000 minutes of original content annually—marks it as one of India’s most significant animation producers. This robust infrastructure and creative credentials give MyToonz with a substantial competitive advantage, guaranteeing the channel debuts with a carefully selected collection of programming rather than depending on sparse or generic programming options.
The range of Toonz’s programming catalogue allows MyToonz to serve varied audience needs and age demographics within the kids’ entertainment segment. Rather than launching with restricted content, the channel leverages extensive accumulated intellectual property and production expertise. This base enables Toonz to fill MyToonz with quality content across multiple genres from launch, whilst simultaneously creating new material to keep the service fresh and compelling for viewers. The organisation’s track record to handle large-scale production operations strengthens its capability to maintain the FAST channel over the long term.
A Comprehensive Content Repository
MyToonz’s programming lineup showcases Toonz’s two-pronged approach on both internationally developed properties and distinctly Indian storytelling narratives. The channel offers titles including “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” covering animated adaptations of traditional Indian narratives combined with current kids’ content. This balanced mix resonates with families looking for culturally meaningful programming whilst sustaining familiarity with internationally recognised intellectual properties, positioning MyToonz as a truly inclusive platform.
Key Alliances Driving Worldwide Growth
Toonz Media Group’s growth approach is built around strategic partnerships with proven tech and delivery networks. The working relationship with Amagi, a prominent platform specialist for FAST channels, supplies the technical backbone necessary to scale MyToonz across multiple markets and devices. Amagi’s platform is currently operating by content distributors and streaming platforms in numerous territories, delivering proven expertise in overseeing extensive streaming infrastructure. This partnership allows Toonz to concentrate on producing content whilst utilising proven systems built expressly for long-term advertising-funded streaming models. The arrangement demonstrates how content creators can speed up worldwide expansion by partnering with dedicated tech providers without creating bespoke solutions.
The relationship with LG Electronics forms another essential pillar of MyToonz’s distribution model. By obtaining placement on LG’s smart TV platform across India, Toonz gains immediate access to millions of households without requiring consumers to install extra apps or sign up for separate services. This embedded distribution model markedly decreases hurdles to discoverability and adoption. LG’s present collection of free channels creates an mature platform where MyToonz can flourish, whilst the company gains from LG’s hardware reach and brand reputation. As Toonz moves into Southeast Asia, Europe, North America, and the Middle East, similar partnerships with local smart TV producers and streaming platforms will prove essential to reproducing this success across different territories.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Technology Powering the Platform
Amagi’s technology platform forms the operational foundation of MyToonz, managing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is purpose-built to support IP-based distribution networks, which Amagi identifies as essential for creating sustainable, ad-supported streaming businesses. By utilising Amagi’s proven platform rather than building proprietary technology, Toonz can deploy MyToonz rapidly across new markets whilst maintaining consistent quality and reliability. This approach allows the company to allocate resources toward content development and strategic partnerships rather than technical infrastructure, expediting its global expansion timeline considerably.
Revolutionising Kids’ Content Delivery
MyToonz represents a notable change in how children’s content reaches audiences across India and beyond. Rather than relying solely on traditional broadcast schedules or paid streaming services, Toonz is leveraging the FAST format to make accessible quality animated programming. This model reflects the changing entertainment habits of modern families, where flexibility, accessibility, and cost-free entertainment have grown essential. By integrating MyToonz with LG smart TVs, the company removes barriers that commonly impede finding shows, letting youngsters and parents stumble upon captivating programmes without navigating complex app ecosystems or payment barriers.
Viswanath Rao’s statement that “content creators must keep pace with them” highlights Toonz’s acknowledgement of fundamental market evolution. The FAST channel model allows the studio to generate revenue from its comprehensive library via ads whilst delivering households high-quality content at no cost. This combined revenue strategy differs markedly from standard paid services, where customer acquisition and loyalty drive profitability. For Toonz, which creates over 10,000 minutes of content per year from its Thiruvananthapuram facility, the FAST model provides an streamlined distribution channel that broadens audience exposure whilst sustaining economic viability. The launch signals the company’s ambition to establish itself as a dominant force in children’s entertainment distribution rather than merely a content producer.
- FAST channels bypass subscription barriers whilst creating revenue through strategic advertising
- Direct smart TV integration delivers frictionless access without requiring separate app downloads
- Ad-supported model allows Toonz to monetise comprehensive content libraries effectively
